With the new financial year already on our doorstep, I am hopeful that you and your community organisation will continue connecting with the world and making a difference!.

To do this, we need to make sure our social media accounts and websites are reflective of the changes a new financial year brings and there’s no better time than now to do a refresh.

Here are some tips to give your website and Facebook page a fresh feel:

1. Clean Up: Update your Facebook profile picture and remove or update outdated content on your website. (Make sure your contact details are correct too!)

2. Introductions: On your website and Facebook page, post a photograph of your new club president and add their bio and perhaps their goals for the year. You can also introduce your club board over the next few weeks. This way people can get a feeling for your club and find out a little bit about your members and the club leadership.

3. Perfect pictures: Bring in fresh images. New visuals and pictures make such a big difference in making over your website and Facebook page. Adding a few new images is the easiest way to give you a fresh New Year look.

4. Do it differently: This year, perhaps think about filming some fun video segments of you and your organisation in action and posting them to Facebook or even YouTube. A change is better than a holiday and thinking of new ways to connect with your audience with different types of content will help you immensely.

5. Pay for it: This New Year, experiment with paid promoted posts and regular advertising on Facebook. Facebook advertising has changed a lot and you have lots of different options. So, try different types of advertising to help build more likes and engagement as well as sending visitors to your Facebook page who click on your paid ads. This could be a new strategy for reaching potential new members, clients.

Article by Evan Burrell