Mark Zuckerberg, the founder of Facebook, announced that Facebook would be changing its newsfeed algorithm to prioritise more content from “friends, family and groups” for you to scroll through. That’s the good news.

The bad news is you’ll see less public content, like posts from businesses, brands and news media. So how can that be bad news, you ask? Well, it may be harder for people to see what gets posted on your organisation or or community groups Facebook page.

With this new tweak to the Facebook algorithm, it will mean that content that generally gets or inspires more conversation or interactions between people will get more distribution on your newsfeed, and content that does not will get less distribution.

There are certainly still ways for you to work with the new algorithm and continue reaching your customers, members or people wanting to make a donation to your causes through “meaningful interactions”. And what are “meaningful interactions”? Well, it means comments, comments and more comments, plus a few likes and shares thrown in for good measure.

Basically, continue to post engaging, quality content, and focus on sparking conversations between your Facebook fans in the comments section. Think about including questions in your posts – something like, “How much impact has helping others had in your life?” Or write about timely, relevant topics that people who follow your page are sure to have an opinion on that can prompt comments.

The point is, people scrolling through Facebook will be more likely to see your Facebook posts if their friends and family are commenting on it, liking it or sharing it across their own Facebook networks.

Really, though, there’s no reason to fear these new algorithm changes if you are already dedicated to posting valuable, quality content for your Facebook fans to enjoy!

Article by Evan Burrell