Are you looking for a fun way to engage people on social media? Have you considered using humorous memes in the marketing of your Rotary club?
Ok, but… what is a meme anyway?
A meme is an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by internet users, often with slight variations.
So why should you use a funny meme in your social media content?
It can be hard nowadays to get users’ attention as they are scrolling through their newsfeeds, but marketing with humour and familiar pop culture imagery can engage potential followers.
On social media, memes usually take the form of a GIF or static picture playing on a familiar theme, meaning or phenomenon, often with text layered on top of or over the image.
Across all industries, more established companies are using memes and humour to build community, relate to their audience, and stick in their followers’ memory. This can be a great way that your Rotary club can be relevant to a new audience.
Memes are funny, and that helps foster community among your followers. They create a sense of belonging because your audience can relate to the situation you refer to, and everyone’s in on the same joke.
If you can make your audience laugh, you’ll attract followers and help viewers relate to your club.
Because memes are often related to a current trend or event, they can make your club more real, modern and human. Memes appeal to contemporary or cultural events that your viewers know about, which feels authentic and fresh. This content serves to bring a community together and makes your club seem more relatable, especially if you are trying to target millennials.
The key is to be authentic and not overly conservative. Edgy content demonstrates that your club has a personality and unique voice to set you apart from everyone else.
Once you have an idea of the content your followers are interested in, make relatable jokes and move quickly to comment on relevant fads and cultural trends.
Many popular brands are using memes as an effective marketing strategy. But, like most creative processes, trust your instincts on humour. If you don’t think a meme you’ve created is funny, interesting or insightful, your Facebook page audience probably won’t either.
It is vital for our clubs to find new ways to be relatable in the digital world, and using humour is a sure-fire way to achieve that.
So, go forth and be a meme machine!
Article by Evan Burrell.