Are you confused by Facebook’s many advertising options and how to choose the right one for your club?
Do you know that when you pay to boost a post you could potentially reach over 300,000 plus people?
Understanding the options of boosting and promoting various posts can help you make better budget decisions.
I’m sure you’ve heard the news that Facebook has changed their algorithm again, and that means it’s probably decreased the reach and views of your own Rotary club’s Facebook page. This means that to be seen in your community’s news feed, you may need to spend a little bit of money on a Facebook ad.
But you don’t need to pay to boost or promote every single post you put on your Facebook page. Just choose the best posts made up of your own content – and the best ones show a vibrant, happy club in action.
Boosting a post is very easy to do and available for any post on your page’s timeline. All you need to do is click “boost post” in the lower right corner of your post. It’s that simple!
When you decide to boost a post, you have the option to choose either pushing the post to “People who like your page and their friends” or “People you choose through targeting”. The targeting option is usually a better option, because it lets you select which people you want to reach, as well as their location, age, gender and interests. You’ll also be able to set your budget, which can be very cost effective.
If you do boost a post, be clear on what you want to achieve. Are you wanting people to come to an event, or is it just a general awareness advertisement?
The ability to reach a vast, targeted audience at such a low cost is revolutionary. So, why don’t you give it a go?
Article by Evan Burrell