Are you happy with your Rotary clubs marketing images? or do they need a bit of a spring clean? There can be many ways for you to improve the photos and images you use on social media so you can stand out, drive more clicks to your clubs website or Facebook page, and generate more interest in your club?
Why a good image matters on social media
The imagery you’re posting to your social media accounts can help make or break your reach to potential new members or event attendees, especially if you’re relying on these social media posts to drive traffic to your club.
With the very large number of users relying on social networks to help make decisions, it’s important to showcase your club and members in the best possible way. Here is a tip to help you create better images for use in your clubs marketing.
1: Choose a Visual Style
The first step to creating compelling imagery is to understand your brand i.e. your Rotary club and the aesthetic that best suits it. While photography focuses on featuring your members at the meeting or event, your brand’s personality needs to shine through in every photo, image or graphic you upload to social media.
Take some time to think about what you want your social media accounts theme to be. To help do this, go back and revisit the Rotary International brand guidelines, the guidelines include the colour palette, typography, correct logo, patterns, icons, and so on. This information will help guide your photography and graphics, and ultimately, show the professional look of your images.
Embedded in each social media post has detailed insights that will help shape your understanding of whether the images you are using to market your club is performing well with your target audience.
Some these metrics include:
The number of likes your post receives
The number of comments your post gets
The number of users taking action on your post (i.e., clicking on your posts, clicking on your clubs website link in your photo description, etc.)
So using this information you can identify which photos or imagery you are posting perform best so you can replicate that success in the future.
Remember don’t just click your camera and post, take some time to find the perfect angle, use a filter or border show the best side of your club to the world!
Article by Evan Burrell