Well, here we are again, folks – Christmas time and the beginning of a new year. It’s the time when we’re usually bursting with so much motivation, energy and maybe just a little too much Christmas cheer.
But, the start of a new year is also a fantastic time for reflection and to set some goals. So, if you have been banging away on social media over the past 12 months, but feel like you are getting nowhere fast, then why not take this time to take a step back and give yourself and your club an honest assessment of how well you’ve been doing and what areas you could improve on.
Here are the six social media resolutions I think you should make this year to better improve your Rotary club’s social media exposure.
1. Be consistent – post regularly and often. You won’t build a solid social media presence by posting every once and a while.
2. Develop a social media schedule – manage your time by planning your club social media activity in advance. You will quickly find managing your club Facebook page will become a lot easier and feel a lot less ad hoc.
3. Mix it up – look at how you can use new and different social media platforms or different types of content to engage your audience and promote the good things your club does in the community. Maybe film an enticing video for membership recruitment?
4. Develop a strategy – if your club is still using social media without a strategy, then stop! Your social media strategy will give your club’s social media exposure some purpose and identify what benefits it can add to your club.
5. Develop guidelines – dealing with the social media do’s and don’ts can be a minefield for most people. A simple way of managing this is to develop some guidelines that help your club members understand the boundaries.
6. Have FUN – this is the most important resolution and one you should try to stick to. Use your social media platforms to let a little bit of personality shine through and share with your audience a mix of interesting, entertaining, humorous or helpful content relevant to your club and community.
Social media is the best Rotary promotional tool for building strong relationships and engaging with your community, however, it can be overwhelming. But if you set yourself some achievable goals this year, you and the club will reap the rewards.
Article by Evan Burrell